Understanding your revenue and profitability is essential for growing your reseller business. The Data Mammoth reseller dashboard provides detailed earnings reports that let you track income, monitor margins, and identify opportunities for growth. This guide explains how to read and use your earnings data.
Accessing Earnings Reports
Key Metrics
| Metric | Description |
|---|---|
| Gross Revenue | Total amount billed to your clients (retail prices). |
| Wholesale Costs | Total amount paid to Data Mammoth (wholesale prices). |
| Net Profit | Gross Revenue minus Wholesale Costs. |
| Profit Margin | Net Profit divided by Gross Revenue, expressed as a percentage. |
| Monthly Recurring Revenue (MRR) | Revenue expected each month from active subscriptions. |
| Active Clients | Number of clients with at least one active service. |
| Active Services | Total number of services across all clients. |
| Average Revenue Per Client | Gross Revenue divided by Active Clients. |
Revenue Dashboard
The revenue dashboard typically includes:
Summary Cards
Quick-glance metrics showing current month earnings, total clients, and MRR.
Revenue Over Time
A graph showing your revenue trends over days, weeks, or months. Use this to:
- Identify growth trends.
- Spot seasonal patterns.
- Correlate revenue changes with marketing or pricing changes.
Revenue by Service Type
A breakdown showing which services generate the most revenue:
- VPS hosting
- GPU servers
- Add-on services
- Managed support packages
Profit Analysis
Per-Service Profitability
Review the margin on each service:
| Service | Wholesale | Retail | Margin | Margin % |
|---|---|---|---|---|
| VPS Basic | $10 | $20 | $10 | 50% |
| VPS Standard | $20 | $35 | $15 | 43% |
| Backup Add-on | $3 | $8 | $5 | 63% |
| DDoS Protection | $5 | $12 | $7 | 58% |
Per-Client Profitability
Some clients generate more revenue than others. Understanding per-client revenue helps you:
- Identify your most valuable clients.
- Focus retention efforts on high-value accounts.
- Upsell services to lower-revenue clients.
- Spot clients at risk of churn.
Billing Reports
Client Payment Status
Monitor which clients have paid and which have outstanding invoices:
- Paid — All invoices are current.
- Overdue — Client has unpaid invoices past due date.
- Suspended — Client services suspended for non-payment.
Invoice History
View all invoices generated for your clients:
- Invoice date, amount, and status.
- Payment method used.
- Service details.
Growth Tracking
Client Growth
Monitor your client acquisition rate:
- New clients this month — How many clients you onboarded.
- Churned clients — How many clients cancelled.
- Net growth — New clients minus churned clients.
Revenue Growth
Track month-over-month revenue changes:
- MRR growth rate — Percentage increase in monthly recurring revenue.
- Revenue per new client — Average revenue generated by newly acquired clients.
- Expansion revenue — Additional revenue from existing clients upgrading services.
Exporting Financial Data
For accounting and reporting purposes, export your financial data:
Use exported data for:
- Tax preparation.
- Business planning and forecasting.
- Accounting software integration.
- Investor or partner reporting.
Tips for Maximizing Earnings
What to Do Next
- Setting Up Reseller Pricing & Markups — Optimize your pricing strategy.
- Managing Your Reseller Clients — Improve client management.
- Managing Your Team Members — Scale your operations.
- Reseller Program Overview — Review program features.