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  7. Reseller Earnings
GUIDEReseller Program

Tracking Your Reseller Earnings

4 min read

Understanding your revenue and profitability is essential for growing your reseller business. The Data Mammoth reseller dashboard provides detailed earnings reports that let you track income, monitor margins, and identify opportunities for growth. This guide explains how to read and use your earnings data.

Accessing Earnings Reports

  • Log in to your reseller dashboard.
  • Navigate to Earnings, Revenue, or Financial Reports in the navigation menu.
  • The dashboard displays an overview of your financial performance.
  • Key Metrics

    MetricDescription
    Gross RevenueTotal amount billed to your clients (retail prices).
    Wholesale CostsTotal amount paid to Data Mammoth (wholesale prices).
    Net ProfitGross Revenue minus Wholesale Costs.
    Profit MarginNet Profit divided by Gross Revenue, expressed as a percentage.
    Monthly Recurring Revenue (MRR)Revenue expected each month from active subscriptions.
    Active ClientsNumber of clients with at least one active service.
    Active ServicesTotal number of services across all clients.
    Average Revenue Per ClientGross Revenue divided by Active Clients.

    Revenue Dashboard

    The revenue dashboard typically includes:

    Summary Cards

    Quick-glance metrics showing current month earnings, total clients, and MRR.

    Revenue Over Time

    A graph showing your revenue trends over days, weeks, or months. Use this to:

    • Identify growth trends.
    • Spot seasonal patterns.
    • Correlate revenue changes with marketing or pricing changes.

    Revenue by Service Type

    A breakdown showing which services generate the most revenue:

    • VPS hosting
    • GPU servers
    • Add-on services
    • Managed support packages
    This helps you understand which products are most popular and profitable.

    Profit Analysis

    Per-Service Profitability

    Review the margin on each service:

    ServiceWholesaleRetailMarginMargin %
    VPS Basic$10$20$1050%
    VPS Standard$20$35$1543%
    Backup Add-on$3$8$563%
    DDoS Protection$5$12$758%
    Use this data to focus on high-margin services in your marketing.

    Per-Client Profitability

    Some clients generate more revenue than others. Understanding per-client revenue helps you:

    • Identify your most valuable clients.
    • Focus retention efforts on high-value accounts.
    • Upsell services to lower-revenue clients.
    • Spot clients at risk of churn.

    Billing Reports

    Client Payment Status

    Monitor which clients have paid and which have outstanding invoices:

    • Paid — All invoices are current.
    • Overdue — Client has unpaid invoices past due date.
    • Suspended — Client services suspended for non-payment.
    Follow up on overdue accounts promptly to maintain cash flow.

    Invoice History

    View all invoices generated for your clients:

    • Invoice date, amount, and status.
    • Payment method used.
    • Service details.
    Export invoice data for your accounting software or bookkeeping.

    Growth Tracking

    Client Growth

    Monitor your client acquisition rate:

    • New clients this month — How many clients you onboarded.
    • Churned clients — How many clients cancelled.
    • Net growth — New clients minus churned clients.
    A positive net growth indicates a healthy, growing business.

    Revenue Growth

    Track month-over-month revenue changes:

    • MRR growth rate — Percentage increase in monthly recurring revenue.
    • Revenue per new client — Average revenue generated by newly acquired clients.
    • Expansion revenue — Additional revenue from existing clients upgrading services.

    Exporting Financial Data

    For accounting and reporting purposes, export your financial data:

  • Navigate to your earnings or reports section.
  • Select the date range you need.
  • Click Export or Download.
  • Choose the format (CSV, PDF, etc.).
  • Use exported data for:

    • Tax preparation.
    • Business planning and forecasting.
    • Accounting software integration.
    • Investor or partner reporting.

    Tips for Maximizing Earnings

  • Upsell add-ons — Add-ons often have higher percentage margins than base plans.
  • Encourage annual billing — Longer commitments reduce churn and improve cash flow.
  • Monitor churn — Address client issues before they lead to cancellation.
  • Optimize pricing — Review margins regularly and adjust pricing based on market conditions.
  • Bundle services — Create packages that provide more value and higher margins. See Setting Up Reseller Pricing & Markups.
  • What to Do Next

    • Setting Up Reseller Pricing & Markups — Optimize your pricing strategy.
    • Managing Your Reseller Clients — Improve client management.
    • Managing Your Team Members — Scale your operations.
    • Reseller Program Overview — Review program features.

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